The Kremlin is making an unusual move to bolster support for President Vladimir Putin in the run-up to the upcoming presidential election. They have initiated a raffle known as “It’s in Our Family” that promises to distribute 30 housing certificates, each worth five million rubles (equivalent to $80,000), along with 300 travel packages within Russia and various undisclosed additional prizes.

The Raffle Details

This raffle is open to all Russian citizens aged 18 and above. To participate, individuals will need to register on a government website and answer some simple questions. The winners of the raffle will be announced on New Year’s Eve after the draw takes place in December 2023.

The housing certificates granted to winners are valid for one year and can be utilized to purchase any property within Russia. The travel packages offered in the raffle encompass diverse destinations in Russia, including Moscow, St. Petersburg, Sochi, and Vladivostok. Specifics about the other prizes remain undisclosed.

Why This Raffle?

The rationale behind this initiative is multifold. Putin’s popularity has been waning in recent years, largely due to economic challenges in Russia and the ongoing conflict in Ukraine. The Kremlin is striving to reverse this trend by giving away valuable prizes in the hopes of boosting public support.

Moreover, the raffle is perceived as a diversionary tactic. Russia is grappling with numerous internal problems, from a struggling economy to skyrocketing inflation and the financial strain caused by the Ukrainian war. By offering prizes, the Kremlin aims to shift public attention away from these issues.

How Effective Will This Be?

Nevertheless, it is uncertain whether this raffle will significantly impact Putin’s popularity. The Russian populace is well aware of the country’s challenges, and it is unlikely that they will be swayed by a raffle. This move might be seen as a cynical attempt by the Kremlin to purchase public support, rather than genuinely addressing the underlying problems.


The Kremlin’s decision to hold the “It’s in Our Family” raffle is indicative of growing concerns about Putin’s diminishing popularity and the nation’s various difficulties. While the raffle’s intentions appear to be boosting Putin’s image and diverting attention from domestic issues, its success remains questionable, as the Russian people remain keenly aware of the country’s ongoing challenges.

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