6 Benefits of Using Facebook, Twitter, and YouTube
So, your business is up and running, and you’re raring to start getting the word out about your brand. But how do you decide which social media platform to use? There are some good reasons to use Facebook, Twitter and YouTube (among others). Let’s look at the merits and demerits of each so you can decide which will best help your business.
Are you using social media?
Do you have social media on your website? If yes, then you are in good company. In fact, 76 percent of small businesses use social media to market their business online. are you missing If you aren’t already active on one or more of these sites, it might be time to get started. And for those who are active but looking for ways to increase engagement… read more. Here are some tips on how to effectively use Facebook, Twitter and YouTube as part of your marketing strategy: Twitter: Create interesting Tweets with engaging images. Tweets with images receive 18 percent more clicks than tweets without an attached image. Try sharing relevant content (news articles) or quotes from customers who praise your products/services. Another great idea is to post a question and engage with followers through answers (up to 140 characters). It’s also important to maintain a regular posting frequency – at least once per day is recommended by most experts – as well as promote your page/tweets/videos posted by others Stay connected with others by reading/replying to comments. SEO Ranking!
How old are your followers?
The average age of a social media user is 40 years. Statistically speaking, your followers are older than you. Make sure you don’t alienate older potential customers if your business is targeted at a younger crowd. By using multiple platforms to connect with people across different age groups, you can expand your customer base. Make sure you don’t alienate older potential customers if your business is targeted at a younger crowd. By using multiple platforms to connect with people across different age groups, you can expand your customer base. Do they like what I have to say?: If someone follows you on social media because they like what you have to say (and what other people have said about it), make sure that the content on those sites When posting, it is relevant and valuable to them. This will help them trust and appreciate what you post on those sites as well as any other channels where they follow or interact with your brand.
Is there a gender difference?
Studies have been mixed on whether men or women actually use social media more. A 2014 Pew survey found that 73 percent of online adults are female. So there may be a gender gap when it comes to platforms like Facebook, which is not only the largest social network but also leans toward older users: About 60 percent of Facebook users are over the age of 35. But young people are increasingly turning to other networks such as Instagram and Snapchat. The fact that all three networks lean toward one gender or the other doesn’t mean they aren’t effective for marketers — they just need to think carefully about who their audiences are. For example, if you’re trying to reach women, you might want to focus your efforts on Instagram instead of LinkedIn. And if you’re trying to reach younger people, Snapchat may make sense as part of your strategy, while LinkedIn may not be worth your time.
Are your posts getting closed?
One problem many small business owners face is a lack of engagement on their social media channels. With hundreds (sometimes thousands) of followers, an impressive follower count can seem like a huge success. However, if people aren’t engaging with your content—liking, sharing, commenting on, or otherwise interacting with your posts—you won’t get very far. Think about it: how often do you share someone else’s posts? Only when you feel it has value to you or your network.
Is your audience engaged?
If you want to market your business on social media platforms like Facebook, Twitter, or even YouTube, it’s important to think about whether or not your target audience will engage with your content. Before diving in, think about the type of content you want to create for these channels. For example: If you run a restaurant that serves seafood for lunch and dinner, would you like to do live video cooking lessons?
Are you engaging with influencers in your niche?
If you want to get noticed on social media, you need followers—lots of them. The best way to do this is by connecting with influential people in your niche. influencer and
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